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Tuesday, 2 July 2013

How To Be A Powerful Woman


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How To Be A Powerful Woman

FOLLOWING her success on Desert Island Discs two weeks ago, British Vogue editor Alexandra Shulman will be back on BBC Radio 4 this morning, as part of its 2013 Woman's Hour  Power List which will celebrate the inspirational women it has had on the show in a series of short films. Artist Tracey Emin and MOBO founder Kanya King will also feature, to share their experiences and advice for achieving a successful working life.
There are six films in total, each 5 minutes long - with 15 women interviewed overall. The videos cover a broad range of subjects - from inspiration and ambition to dressing for the workplace.
"With the launch of the Woman's Hour Power List earlier this year, we started a conversation about women and power in the UK - recognising those who are making their mark in fields such as politics, business and science, whilst also identifying areas where women are not cutting through," explained Woman's Hour editor Alice Feinstein. "With these films we are going a step further and asking some of the women named in the Power List to share the lessons they have learnt on their way to the top. I'm delighted so many women were prepared to take part and I hope Woman's Hour listeners will find their advice useful and inspirational."
BBC Radio 4 compiled the 100-strong power list for 2013 - featuring the women who have the biggest impact on our economy, society, politics and culture - based on reader suggestions and judged by a panel including editor and author Eve Pollard; former Woman's Hour editor Jill Burridge; and journalist and presenter Dawn O'Porter. Singer Adele, author JK Rowling, BFC chair Natalie Massenet, and designers Stella McCartney and Victoria Beckham were  also named on the 2013 list.
"We're really keen for people to see these films as they are different to anything we've done before and we want to reach a new audience by letting them know how relevant our content is to them," said Jane Long, content producer at BBC Radio 4. "Sometimes there is a pre-conceived notion that Woman's Hour is something their grandparents would have listened to, but we have access to all these incredible women and we don't want it to go unnoticed."

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